Recipe booklet concept for the creative coffee mixologist, courtesy of Illy.
A coffee brand that’s innovative and explorative needed ways to compete with the big names like Starbucks, McCafé, Keurig and more. Through the development of a Central Perk coffee shop to commemorate the 20th anniversary of Friend’s, thousands of fans got to interact with the brand in Manhattan. Over 1 million impressions put Eight O’Clock Coffee in the forefront and top of mind for more consumers attracted to the brands affiliation with Warner Bros and the show.
Putting emphasis on Eight O’Clock Coffee’s other products such as Brazilian Breakfast and the unique line of Infusions coffee continue their run as one of the biggest variety brands on shelf.
What do you get when combining three prominent cable providers into one? New brand guidelines and a heck of a lot of mixed sales material that need consolidation for the sales teams. With the merger of Charter Spectrum, Bright House and Time Warner cable, the B2B division called Spectrum Reach needed to equip their sales team with the right material to sell ad space to businesses. The project was a beast, but was successfully executed through precise management, a more visual and consistent brand design
Series of visual concepts for French’s Foods, to push a more appealing and edgy brand perception. On the business side, French’s Food Company desired a new brand and approach in speaking to restaurants. The approach was to position French’s as more than a brand of food condiments, but experts on trends that will drive business and satisfaction for restaurant owners.
Creative photoshoot for music artist and creative media specialist Joshua utilizing bold color gels to evoke expression and feeling.
ESPN sweepstakes to drive content awareness and the chance to win a trip to ESPN Headquarters in Bristol, CT.
Designs that support lead generation and maintaining great business to business relationship. Treating clients like VIPs, providing them with value and reasons to believe help The Network Support Company show why their IT, data and security services are what’s best for business.
Initial and chosen concept ads for Welch’s fruit snacks brand to market current and new product innovations.
Photoshoot series for New Vil La radio, a local and growing talk radio station featuring up and coming artists.
One of those big brands you always see, but never hear of. That’s because their name presence has always been under wraps. My focus was to drive more awareness, leads and pre-registrations for what they do. GradImages, Santa HQ and MarathonFoto’s focus was on customer leads and engagement. University Photo’s focus was to entice school business/organization leaders to use their superior services for sororities and fraternities. Pre-registrations increased while University Photo repositioned itself as the premiere brand in their category with my redesigned logo, brand guidelines, website and digital materials.
There are a lot of things that excite young, legal drinking age (LDA) millennials. However, they are much different than older millennials. Wait there are two kinds of millennials? This is the challenge that AB has chosen to tackle as they look to appeal to a generation they don’t know A generation more in tune with wine & spirts as well as unheard of craft beers. The legacy of AB isn’t cutting it for everyone. In a matter of days, i designed this pocket booklet as well as a video concept was created to inform their internal business, stakeholders and possibly retailers of these insights. These insights were gathered from intense research as well as a YLDA panel to better prepare AB and retailers and my approach was to make the information as visual and easy to digest as possible within the AB InBev brand.
Simple, elegant and relevant custom logo design for Brickwalk Dental, a family owned esthetic dentistry.
Here’s a welcome challenge! How do you make a brand of pickles more interesting to increase leads and encourage purchase? Be creatively bold with the actual pickles themselves.
Print, web, digital and product video launch campaign for this brand new product by Panasonic.
Concept design name and design for Aziz Ansari’s comedy show.
How durable, reliable and safe are BIC lighters? They’re the best in their class. These are conceptual approaches to take that stance.
Mini product photo session for Liquid Soul.
Concept design and implementation of creative storytelling to help you understand BIC Solei’s brand purpose.
Photo session for New Vil La radio’s season 5!
Graphic composition work using photographic elements to creative
We put together concepts meant to drive interest and a sampling.
Packaged re-design concepts and chosen design used for Westsoy shelf-stable soy milk client.
Logo design and creative for The Bridge Christian Arts Center and Couffé Music. The branding was instrumental in increasing the organizations brand awareness to push memberships and volunteer involvement.
Simple, updated logo design & photography to help a small church gain some online, visual representation.
Online digital design and active promotion for a ‘Create 2 Destroy’, a Crayola product innovation.
Creative design for multiple ministries within Walnut Hill Community Church to draw more attention and increase volunteer base.
Complete rebranding of the Norwalk Emergency Shelter into Open Doors. Open Doors offers housing, occupational training, job placement, domestic services, meeting spaces and affiliated with Norwalk Hospital to offer basic healthcare. This evolution of the shelter is driven by putting an end to homelessness in Norwalk by preparing people to be dependent on their ability to provide.