One of those big brands you always see, but never hear of. That’s because their name presence has always been under wraps. My focus was to drive more awareness, leads and pre-registrations for what they do. GradImages, Santa HQ and MarathonFoto’s focus was on customer leads and engagement. University Photo’s focus was to entice school business/organization leaders to use their superior services for sororities and fraternities. Pre-registrations increased while University Photo repositioned itself as the premiere brand in their category with my redesigned logo, brand guidelines, website and digital materials.