What do you get when combining three prominent cable providers into one? New brand guidelines and a heck of a lot of mixed sales material that need consolidation for the sales teams. With the merger of Charter Spectrum, Bright House and Time Warner cable, the B2B division called Spectrum Reach needed to equip their sales team with the right material to sell ad space to businesses. The project was a beast, but was successfully executed through precise management, a more visual and consistent brand design