There are a lot of things that excite young, legal drinking age (LDA) millennials. However, they are much different than older millennials. Wait there are two kinds of millennials? This is the challenge that AB has chosen to tackle as they look to appeal to a generation they don’t know A generation more in tune with wine & spirts as well as unheard of craft beers. The legacy of AB isn’t cutting it for everyone. In a matter of days, i designed this pocket booklet as well as a video concept was created to inform their internal business, stakeholders and possibly retailers of these insights. These insights were gathered from intense research as well as a YLDA panel to better prepare AB and retailers and my approach was to make the information as visual and easy to digest as possible within the AB InBev brand.