A coffee brand that’s innovative and explorative needed ways to compete with the big names like Starbucks, McCafé, Keurig and more. Through the development of a Central Perk coffee shop to commemorate the 20th anniversary of Friend’s, thousands of fans got to interact with the brand in Manhattan. Over 1 million impressions put Eight O’Clock Coffee in the forefront and top of mind for more consumers attracted to the brands affiliation with Warner Bros and the show.
Putting emphasis on Eight O’Clock Coffee’s other products such as Brazilian Breakfast and the unique line of Infusions coffee continue their run as one of the biggest variety brands on shelf.